wake-up-australia.com.au for the next Galaxy S3

guerilla marketing

Apple’s and Samsung's fight continues for the leadership in the smartphone market.

Not only they want to damage the competitor in every way possible, but they want to take their clients too, even with the weirdest, unusual advertising campaigns, like Samsung just did in Australia. The "Wake Up Australia" campaign is directed above all at the users of Apple devices.


The campaign started spectacularly and sensationally at the very front of an Apple store where several people shouted to the crowd “Wake UP! “ .

The message is very easy to interpret, as it is meant for the Apple users to wake up, stop and think for a moment which one is better – Apple’s overpriced iPhone 4S or the upcoming Samsung’s Galaxy S3 smartphone which is a much better choice.

Besides this campaign, Samsung has just launched a website with a countdown to the Galaxy S3 release date.

http://wake-up-australia.com.au/ 


source: androidandme.com

Posted in: discussion,Galaxy S3,News